Social Media Primer: What’s that mean, again?

bcolsonesq — Wed, 01 Feb 2012 17:17:56 +0000

Small business owners: Is everybody insisting you need to market yourself via “social media”, but you’re not too sure what that means, exactly? Welcome to the (very large) club! Here’s a link to a pretty good primer of the various social media platforms the kids are using these days. Of course, this will be wholly obsolete by tomorrow, when all the cool kids jump to some new platform, and of course you’ll be doomed to failure if you don’t jump on board instantly.

Using Social Media (also–what is “social media”?)

bcolsonesq — Mon, 01 Mar 2010 17:29:08 +0000

This is a pretty good article offering tips for small businesses on how to effectively use social media.

“Social Media” is a catch-all phrase for a number of new, uh, “customer outreach platforms” (“marketing” sounds so early-1990’s), including Twitter, Facebook, blogs, etc. The most valuable tip in the article, I think, is the first one–recognize whether social media actually makes sense for your business. It can be very time-consuming to do right, so you have to really see a return on it–or really enjoy doing it.

If you do decide to take the plunge, here’s an article which describes how the bag manufacturer Tom Bihn uses social media to keep in touch with its customers (or, in social media lingo, “fans”).

The ContractGC » Technology

Social Media Primer: What’s that mean, again?

Using Social Media (also–what is “social media”?)